How New Agents Can Generate Leads

According to the Association of Real Estate License Law Officials (ARELLO), “there are [currently] over three million active real estate licensees in the United States.” And that number is only rising, with the effects of the Covid-19 pandemic still causing an influx of career-changers looking for the flexible, sustainable work that the world of real estate often brings. Unfortunately, most new agents fail within five years, citing an inability to generate leads as the main challenge to their success. So how can new agents generate the leads they need to keep themselves in business? We have some tips, take a look:

Network

Although obvious, it still needs to be said: the more people you know in real estate, the better your chances for success. Sit down, make a list of everyone you know and start communicating with them! Call, write, text. Send a video. Host a party. Contact them via any means possible. And do it regularly so that you remain top of mind whenever a real estate need arises for them (or their friends)!

Volunteer

New agents are busy, but finding time to help the community will necessarily expose you to countless people you might not otherwise encounter and can be well worth the additional work. While literally moving out into the local community to volunteer is always beneficial (since it allows opportunities for new agents to come into contact with a wide array of people), simply volunteering within your own brokerage firm can position you to acquire valuable insight from more experienced real estate professionals. Of course, it can also place you in situations that introduce you to potential clients, as well. Pull comps, make copies or run other errands for colleagues. Answer the office phone. Ask to help with open houses. Assisting fellow real estate associates is a great way to learn the ins and outs of the business and stir up leads.

Advertise

Of course, there’s a reason the saying “You have to spend money to make money” exists. All new businesses need equipment and supplies. They’ll usually have fees and some sort of dues. Spending money for advertising, in particular, generates exposure for you as an agent. It’s a necessary cost that allows you to build a network of leads that will hopefully generate clients and, thus, sales. The key is advertising in the right way to the right audience(s). Start by using a tool like Criss Cross or Property Connect to generate a list of the leads you want to go after and use that to fuel your traditional or digital marketing campaigns. A lot of people spend time on social media, so social media advertising is a logical first step. Think about the demographics of your ideal client and develop ads that speak to them on social media platforms. 

Partner

Finally, we believe that one of the best ways that new agents can generate leads is by teaming up with a reputable partner. Forging good relationships with title companies, mortgage lenders, attorneys and others working in the real estate world is always a good place to start. These types of partners have knowledge of people looking for and selling properties and can frequently recommend possible clients to new agents. Lead and prospecting services can also be helpful. Indeed, an established lead generation service, like Haines, is especially equipped to help agents develop a list of qualified leads. Rather than accumulate an assortment of random names and numbers, our Haines lead generation software makes use of specific — targeted — search parameters, ensuring our partners have access to only the data they need and can use. When you partner with us, you are guaranteed actionable data that has the potential for profitable results.

Want to Learn More?

To learn more about how new agents can generate leads using cutting-edge software, please contact our team here at Haines or schedule a demo to walk through our tools. With almost 100 years of experience, we provide both new and established real estate agents with the data they need to not just stay in business, but to thrive.