Get Better Contractor Leads in 3 Steps

Are you ready to grow your business and get better contractor leads? 

You’ve worked hard to establish your business, build a client list, and create a solid reputation for your contracting business. Now, it’s time to step it up and get even more, better leads to offer your service, further enhancing your esteemed reputation. 

Move beyond your tactical marketing tools and word-of-mouth referrals. It’s time to venture into a new area, one that you’ve had your eye on for quite a while. The only thing stopping you was taking the first step to introduce your contracting business. 

How to Get Better Contractor Leads

When you follow these three simple steps, you can get better contractor leads and more sales.

Step 1: Choose Your Target Areas & Your Ideal Customer Filters

As a contractor, you probably have selected areas where you want to work, targeted areas where your dream clients are located. That might be residential areas known to have high incomes or areas with properties that investors are buying that need renovations. 

Do some research in your community to find neighborhoods that likely require contracting services and can afford your prices. These areas will have the property owners who will turn into the most sales.

You can also craft a buyer persona profile on who your ideal customer is and begin filtering by those criteria. For example, if your home renovation company serves 35-65 year old, dual income families with home prices over $500K and credit scores above 750, you can use these filters in combination with lead generation tools or advertising to reach your target audience. 

Step 2: Use Lead Generation Tools

Now that you’ve chosen your target area and figured out your dream client, it’s time to collect contact information and data to reach out to them. 

The fastest way to do this is with lead generation tools like Haines’ software Criss Cross and Property Connect. Criss Cross provides a substantial amount of data to support marketing & prospecting efforts while Property Connect provides detailed property data to target specific leads. In just minutes, you’ll receive names, addresses, and contact information for hundreds of property owners in targeted areas that match your filters.

Upload these directly into your CRM (customer relationship management) and you can keep track of your leads, nurturing them through your sales funnels until they become loyal clients. 

Step 3: Promote Your Contracting Services

After collecting hundreds of addresses and phone numbers, it’s time to start promoting your contractor services. 

Send out flyers with your services in direct mail campaigns, offer a free estimate appointment to those who call before a certain date. Upload these lists to social media advertising platforms and start showing ads to these individuals. Upload these leads into an auto-dialer and start to reach out more directly.

Get creative with how you promote your services to these homeowners. Remember, you want to catch their attention before they hang up on your cold call or throw away your marketing material. 

Can You Actually Get Better Contractor Leads with Lead Generation Tools?

Yes! You can actually get better contractor leads using a lead generation tool. You have the power to target which areas or types of properties you’re promoting your services to. This means you’re narrowing down your targeting and actually saving money on marketing costs! 

Now, it’s important to understand that lead generation tools are extremely helpful, but the effectiveness of your marketing strategy is up to you. Once you have these contacts, it’s your mission to turn them into leads and sales.

Schedule a Live Demo for Free with Haines Lead Generation Software

Are you ready to get better contractor leads for your business?

Then, it’s time to check out Haines and see for yourself exactly how our Property Connect or Criss Cross lead generation software can boost your business and get you high-quality contractor leads. 

Schedule a free demo of our software to see how we can help you level up your business today.