How to Generate More Pest Control Leads

Pest control can be a highly lucrative business, but generating pest control leads can be difficult. There are plenty of “old-fashioned” methods to target specific areas where certain types of pests are more likely to be bothersome to home or business owners. However, as competition increases, it becomes far more challenging and complex to generate quality leads in the pest control space.

This is where Haines can make a huge difference for pest control businesses. Our advanced lead generation software can help you get more leads, increase conversion rates, and ultimately grow your business. In addition to our enhanced methodology, there are various ways to generate more pest control leads through traditional avenues.

In this guide, we’ll take a look at some of the basics of pest control lead generation and offer some proven strategies to enhance your efforts. So, let’s get started!

How Do Pest Control Companies Get Leads?

Unfortunately, there’s no one-size-fits-all answer to this question. Location is a huge factor. For some cities, states, or regions, pest control leads may come and go with the change of seasons. In others, where pest control is often needed year-round, it could be a simple matter of getting your brand in front of more people than the competition. 

In any case, many pest control companies localize their efforts using methods like direct mail, referral programs, newspaper ads, local events, and word-of-mouth marketing.

Our Top 4 Strategies For Generating Pest Control Leads

Working with our team at Haines is the best way to fast-track your lead generation efforts but there are a few other ways to generate more pest control leads and get ahead of the competitors.

Google Business Profile

If you don’t have a Google Business Profile, you need one. This gives customers a way to easily read reviews, get contact info, and learn about your services right from the most popular search engine on the planet. It also gives your business a greater sense of legitimacy. 

Localized SEO

SEO is not easy, but it can be even more difficult when you want to improve your online presence for a certain geographic location. However, optimizing your website, targeting location-specific keywords, and creating content that resonates with your target audience are all essential practices to improve your lead generation efforts.

Social Media Outreach

Having a social media presence is a great way to complement your business website and increase the online reach of your business. While you can always boost your efforts with ads, simply posting regularly and engaging with your audience is one of the most cost-effective ways to generate leads. 

Business Collaboration

There are many businesses that are adjacent to pest control, meaning that they share many of the same clients, but aren’t in direct competition with you. Networking or collaborating with related businesses like lawn care, cleaning, or moving companies is a great way to generate leads and build goodwill in the community. 

Looking for more expert advice on pest control leads? Need software that can help you or your business generate leads? If so, reach out to us at Haines to learn more and get ahead of the competition.