By |Published On: January 18, 2024|

At Haines, we want real estate agents and brokers to be equipped with the most useful data to help them identify new markets and ultimately close sales. That’s why we’re excited to announce a powerful new feature of our Property Connect tool: loan information. This addition elevates its already robust features, providing users with detailed loan data to refine their lead generation, investment strategies, and prospecting efforts. 

 

What Does the Loan Information Include?

With the new loan information feature, Property Connect users can now:

  • Access Loan Details – View borrower and lender information, origination and recorded dates, loan amounts, and loan types to assess opportunities more accurately.
  • Track Financing Trends – Understand how properties are being financed, from cash purchases to different types of mortgages, giving you a clearer picture of market activity.
  • Identify Refinancing Opportunities – Target homeowners or investors who might be considering refinancing their properties, opening new doors for strategic outreach.
  • Evaluate Risk and Reward – Analyze loan-to-value ratios and other critical financial metrics to determine the stability and attractiveness of potential investments. 

Why This Matters

Real estate is all about making informed decisions based on accurate, actionable data. By incorporating loan information into Property Connect, Haines enables you to go far beyond surface-level property details and gain a deeper understanding of financial aspects that impact property transactions. 

And this information can benefit professionals and organizations in different ways. For example:

  • Real Estate Agents – Identify clients who need assistance buying or selling due to changes in their mortgage terms. 
  • Investors – Spot properties with high loan-to-value ratios or those likely to go on the market due to financial strain. 
  • Utility Providers & Businesses – Target outreach to areas with new mortgages or refinances for cross-promotional opportunities. 
  • Lenders – Target clients who may be looking to refinance their current mortgage.

A Suite of Features to Power Your Business

With the addition of loan information, Property Connect now offers an unparalleled combination of tools to help you grow your business. Here’s just a glimpse of what you can achieve with Property Connect by Haines:

  • Find the Right Leads – Target absentee owners, new movers, or clients within opportunity zones using advanced map searches by radius, polygon, or freehand.
  • Create Personalized Reports – Generate and email custom-branded property reports to impress your clients and establish credibility. 
  • Stay Ahead of the Competition – Preview current and historical mortgage data to anticipate market shifts. 
  • Visualize Data with Ease – Utilize maps and intuitive displays to make property data easy to interpret and actionable. 

How to Get Started

If you’re already a Property Connect user, the loan information feature is now seamlessly integrated into your dashboard. Simply log in and explore this exciting new addition. 

For those new to Haines or Property Connect, there’s never been a better time to get started. Our platform is designed to provide precise property data and empower professionals across industries to target the right people with the right information. 

If you’re looking to gain even more insight with Property Connect’s new loan information, reach out to us at Haines to learn more and get ahead of the competition. We can help find the right tool for you and teach you best practices for using our data to win more sales.

About the Author

Ashley Williams

Since 1932, Haines has been publishing the original Criss Cross directory. Now, instead of a giant book, we deliver the same great information in a digital format. We are a family-owned, certified women-owned business led by me as our first female, fourth-generation CEO. Our Criss+Cross Directory is nationally recognized for delivering essential residential and property data. We serve diverse clients — from government agencies to real estate professionals, mortgage companies, investors, contractors, and more

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