How New Homeowners Get Overwhelmed with Insurance
If you are in the business of homeowner’s insurance, you know how overwhelmed homeowners can feel as they shop for coverage of their property and its contents. […]
How to Get FSBO Listings in 4 Steps
On paper, FSBO leads should be a slam-dunk for real estate agents. After all, individuals who have listed their home “for sale by owner” (FSBO) clearly have a vested interest in selling their home –– and often selling it quickly [...]
What Metrics Should Business Owners Know?
They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to. […]
Essential Ingredients to an Effective Cold-Calling Script
In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own. […]
Why Your Social Media Isn’t Generating Real Estate Leads
Businesses use social media for many different objectives: creating brand awareness, engaging with their community, and, of course, generating real estate leads. But what do you do when your strategy isn’t working? It’s time to switch things up. Here are [...]
Infographic [Updated]: Why Mobile is Still Mission Critical
Here’s an infographic showing you why mobile is now still “mission critical.” […]
Your Website Is Not a “Marketing Channel”
In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong. […]
How Fast Should You Respond to a Sales Lead?
When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition. […]
How to Monetize Social Media as a Busy Solopreneur
Solopreneurs must work on multiple fronts to keep their businesses running. Discover how to monetize social media and drive more leads into your business. […]
How to Write an Effective Cold-Calling Script
There’s a lot of bad advice on the internet. Like this example of a cold-calling script. […]
I’ve Been Retargeted
Retargeting is a way to bring visitors back to your website once they’ve left without taking action. […]
There Are Three Ways to Find and Keep a Customer
You like to eat, right? That wasn’t a rhetorical question. On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much. For many [...]
