Why Real Estate Agents Shouldn’t Wait to Market to Millennials
As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many resources, but deciding which prospects to target should be the first important step in your marketing strategy. Right now there is [...]
How to Put the Criss Cross Directory to Work for Your Business
You will find that your marketing time and budget will be streamlined with the Haines Criss + Cross Directory. […]
4 Ways Haines Can Help Financial Institutions Find Leads
Finance, banking, and wealth management firms are like any other companies. They need to continuously find new customers. The finance industry has a disadvantage because its target customers are among the oldest of any market. […]
Four Ways to Get Your Postcard Immediately Read
Direct mail, junk mail, bills, invitations—all of these can clutter a mailbox. Here are four steps that get your postcard immediately read. […]
How to Capitalize on Current Clients
How do you make the most of your current clients? I’m sure you’ve heard the phrase, “getting a foot in the door” — a simple and easily executed tactic, not to mention a logical one. […]
How Do I Know if My List is Accurate?
Ever spent money on a list that never produced? Here are some tips to tell if your list is accurate or not. […]
What is a Typical Customer for an HVAC Company?
A typical customer for an HVAC company is a homeowner sitting in the sweltering heat and humidity, unable to get his air conditioner to work on a 90-degree day in July. […]
Increase Your Business with Non-Owner Occupied Properties
What are Non-Owner Occupied Properties? A property that is not occupied by the purchaser or owner of that property is a non-owner occupied property. […]
Four Proven Ways Insurance Agents Can Find More Leads
Looking for new ways to find qualified leads? Here are four ideas you can put in practice immediately. […]
Furniture Store Marketing: Why Consider a Multi-Channel Strategy
As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your store, you need a multi-channel approach. […]
What is the Origin of the Criss Cross Directory?
The term “Criss Cross” was coined prior to 1932 by W.L. Haines, founder of Haines & Company, Inc. It refers to a single cross-reference directory containing both addresses in sequence (arranged alphabetically by street within zip codes), and phone numbers [...]
Five Ways to Get Ahead as an Insurance Agent
Life as an insurance agent is hard. Everyone’s chasing the same prospects, trying to up-sell as many policies as possible, while at the same time trying to maintain their current client base. […]
Define Your Target Market for a Direct Mail Campaign
The starting point for any targeted marketing plan is to define your target audience. Then you can optimize a direct Not sure who’s your’s are? […]
What is the Haines Criss Cross Directory?
Autumn is just around the corner and summer is rapidly coming to an end. It is time to dust off your marketing tools. The Haines Criss Cross Directory is just the solution that you have been looking for. Haines has [...]
Want to Grow Your Business & Increase Revenue?
Want to Grow Your Business? Need More Customers? Want to Increase Revenue? Easy answers – Yes, Yes and Yes. Of course you do, every business owner and sales manager does. There’s an easy way to target your best prospects and [...]
