They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to. […]

In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own. […]

Here’s an infographic showing you why mobile is now still “mission critical.” […]

In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong. […]

When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition. […]

Solopreneurs must work on multiple fronts to keep their businesses running. Discover how to monetize social media and drive more leads into your business. […]

There’s a lot of bad advice on the internet. Like this example of a cold-calling script. […]

Retargeting is a way to bring visitors back to your website once they’ve left without taking action. […]

You like to eat, right? That wasn’t a rhetorical question. On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much. For many [...]

When you’re looking to use social media to find new leads for your business, it’s important to pay attention to which social media platform (or platforms) you use. Time is valuable, so you only want to spend it on the platforms [...]

To kick start his ridesharing idea that ultimately became Uber, Travis Kalanick picked up the phone and started to cold call limousine companies. Today, Uber is valued at $51 billion. […]