How Often Should You Send Postcards for the Best Response?
Marketing postcards can be an effective way to encourage former clients to keep you in mind when they need your services and help establish your brand with potential customers. […]
Five Proven Ways Insurance Agents Can Close More Sales
As insurance agents, your goal is probably to increase sales, regardless of the type of insurance that you sell. The good news is that there are multiple ways to do just that. Here are five of the best strategies to [...]
Your Competitor Is One Click Away
All businesses must fight for more customers and greater market share. And on the web, whoever provides the best experience wins. […]
Google’s Ongoing Quest to Make the Web More Mobile-Friendly
Google continues to make changes that affect how mobile websites appear in the search results. Its latest change—dubbed Mobilegeddon 2.0—goes live this month. Here’s what that means for your small business website. […]
How to Get Found By Local Consumers
In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too. […]
Why You Can’t Be Everything to Everyone
I used to believe that if you broadened your reach as a company and obtained as many new clients as possible, it meant that business was good. But that isn’t necessarily the case. You can’t be everything to everyone. [...]
How to Prepare for the next Wave of Sweeping Changes
I’ve written before on the topic of direct mail, specifically about how it’s not a dying product like many people assume. Our roots at Haines and Company are in direct mail—still a thriving part of our business model. Yet disruptive [...]
Cell Phones and Email Addresses Added to Haines v4i
We’re excited to kick off 2016 with improvements to Haines Criss+Cross Plus v4i Real Estate – our online marketing tool. We’ve added cell phone numbers and email addresses to our searchable database of residences and businesses. […]
How to Use Your Current Customers as a Marketing Advantage
Current customers are the most precious resource any company can have. Besides the revenue they generate, good customers can yield a myriad of marketing advantages. […]
Need More Roofing Leads? Follow These Steps
For roofers, the process of finding roofing leads is comparable to other industries. You must identify your target audience, determine how your prospects make buying decisions, and present a compelling case for them to trust your roofing expertise. The rest [...]
Off-The-Wall Lists That Target the Right Prospects
Over the last 20-plus years, I have helped compile and broker different types of data. […]
Why Real Estate Agents Shouldn’t Wait to Market to Millennials
As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many resources, but deciding which prospects to target should be the first important step in your marketing strategy. Right now there is [...]
