Take Control of Your Local Business Information
Consumers blame you when your local business information is wrong online. Here’s how to fix it. […]
Answers for Information Quiz
The following quiz is intended for Roofers, Landscapers, Mortgage Agents, and Insurance Agents, as well as any other profession interested in outdoor information. Knowing information can help to targeting the right leads so that you can use your time most [...]
Your Next Customer is Only 5 Miles Away
Are you a local auto repair, restaurant, florist, beauty supply, chiropractor, or auto parts store? If so, new customers are closer than you think. […]
Case Study: How a Local Pizza Shop Lost Control of Its Marketing
A pizza shop owner faced a major marketing and public relations crisis when someone on Facebook posted an inflammatory claim about the company. […]
How the Haines Directory Can Help Franchisees Grow
On June 18th and 19th, Haines Direct attended the International Franchise Expo at the Javits Center in New York City. The show featured more than 400 exhibitors representing franchise organizations from all over the world who could benefit from the [...]
Direct Mail is a Winner
Is direct mail dead? Tired and past it’s prime in the new digital age? The simple answer is NO!! It is a critical communication channel which must be considered when building a marketing campaign. […]
Market to Their Emotions
It’s not facts that set you apart. It’s the emotional connection you make with your customers. Market to them! […]
2015 Direct Marketing Association Response Rate Report
The Direct Marketing Association recently made available their 2015 Response Rate Report. The report shows direct mail continuing to outperform ALL digital marketing channels. Here is a recap of the report: […]
5 Questions to Ask before Challenging a Negative Review
Ever been the victim of a false, unjustified or spiteful review? Businesses now have more options than ever to challenge—and even remove—them. Learn about what you should do before challenging a negative review. […]
Yellow Pages: The Biggest Marketing Game-Changer of 2015
Yellow Pages just might be the comeback kid of 2015 Marketing company Vital recently reported the “surprising ROI” of a client’s Yellow Page campaign. According to author Chuck McMahon, “The results were literally amazing, blowing all of our KPIs out [...]
Six Must-Try Postcard Marketing Ideas
Ever done a postcard mailing and felt you threw money away? Here are six must-try postcard marketing ideas that will improve your results: […]
Are You Ready for the Upcoming Mobile Armageddon?
April 21 is the day Google starts using “mobile-friendly” as a ranking signal. And this mobile armageddon could be disastrous for your business. […]
