Marketing to Multi-Generation Consumers
For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying. […]
Phone Calls to Local Businesses are on the Rise
Mobile searchers made 30 billion inbound sales calls to U.S. local businesses in 2013. […]
Claim Your Google Listing
Having an “owner-verified” Google business listing helps your online visibility. It tells the search engines your business is legitimate. […]
How Cozying up to the Competition Helps You be Found Online
If I found you in a roomful of attorneys, I’d surmise you were an attorney. If you and a team of contractors were remodeling my kitchen, I’d suspect you were a construction worker. Likewise with Google. When it finds you listed [...]
Why You Need a Mobile-Friendly Website
In my previous post, I talked about how Google is giving special treatment to mobile-friendly websites. Here’s how to tell if yours is mobile-friendly or not. […]
Has Your Website Earned Google’s “Mobile-Friendly” Label?
If your website doesn’t have Google’s “Mobile-Friendly” label, you could be losing customers. Here’s why. […]
Yellow Pages is Destroying the Environment
In my previous article, I addressed 7 myths about Yellow Page advertising that are hindering your business. Now I’ll debunk the myth that Yellow Pages (or the entire print industry) is ruining the environment. […]
7 Myths about Yellow Page Advertising that Hurt Your Business
As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both. Which is why the misconceptions surrounding Yellow Page advertising are [...]
The Best Way to Acquire New Customers
In a recent poll, over one thousand local business owners ranked word-of-mouth referrals (64%) and social media (18%) as the most effective ways they acquire new customers. […]
Consumers Use Smartphones to Make Purchase Decisions
A recent study had revealed the ugly truth: Consumers use their smartphones to decide what to buy and where to buy it. […]
How to Accept Credit Card Payments Online
Want to accept credit card payments online? You’ll need an Internet merchant account and a payment gateway account. […]
Are You Ready for Smart Watch Search Marketing?
You’ve heard of the smartphone. Get ready for the smartwatch. It’s all part of the latest trend—wearable tech. And according to Forbes, it will change your business. […]