United Way Day of Caring
On September 12, Haines & Company employees participated in the United Way of Greater Stark County’s Day of Caring. More than 1,000 volunteers worked on 66 projects at 50 different agencies throughout the community. The Haines team put up a [...]
Does Yellow Page Advertising Work for Pizza Shops?
As a local search marketing company, we advocate a marketing approach that includes print, Internet and mobile. That’s because consumers use a combination of Yellow Pages (74%) and search engines (76%) to find local businesses. (2012 Local Media Tracking Study, [...]
What are Digital Natives & How Will They Affect the Future of Mail?
Digital Natives, people born after 1980, are now the largest generational group in the United States. For them, communicating and conducting transactions online is embedded in every part of everyday life. […]
How to Convert Mobile Searchers into Buyers
In my last article, I gave you two reasons why your business can’t afford to ignore local-mobile search. Here’s how to convert mobile searchers into buyers. […]
Two Reasons Why Your Business Can’t Ignore Mobile Search
Here are two reasons why your business can no longer afford to ignore the growing local-mobile search tend. […]
Why You Need a Professional to Write Your Website Copy
Have a leaky drain, you call a plumber. Trouble with termites? Find a pest control company in the Yellow Pages. Need medicine for a nagging cough? Go see a doctor. So why would you write your own website copy? [...]
Haines Offers New Online Postcard Mailing Program
From PRWeb: Haines Information Products, division of Haines & Company, Inc. of North Canton, OH, has announced the launch of TargetNeighbors.com, a product that enables businesses to quickly mail personalized and customized postcards to neighbors surrounding their current customers. [divider [...]
Haines Local Search at Oswego Harborfest
Stop by Breitbeck Park at #harborfest. Free online business analysis. And pick up the local Oswego Cty phone book. pic.twitter.com/4yG6nIx6OH — Eddie Van Slyke (@evanslyke29) July 26, 2014 […]
6 Marketing Essentials for Your Law Firm
Marketing is harder than ever these days—but even more so in the competitive field of legal services. Here are six marketing essentials for attorney and lawyers. […]
The Story of a Small Business Owner Struggling with Marketing
Tom’s father, a small business owner, started his automotive business in 1968. Back then, marketing was simple. A Yellow Page or newspaper ad … some direct mail … a little word-of-mouth—and your phone started ringing. It worked for 26 years [...]
How Search Engines Rank Websites
Websites that land on Page One of Google get over 90 percent of Google’s search traffic. So how do search engines decide which websites get to be placed at the top? While the topic is one of mystery and debate, [...]
Most Online Searches are for Services, not Products
According to a recent study1, most local consumers are searching online for services (40%) rather than products (23%). That’s both good and bad news for dentists, attorneys, plumbers, beauty salons—or any other business that provides personal or professional services. Good [...]
