How Search Engines Rank Websites
Websites that land on Page One of Google get over 90 percent of Google’s search traffic. So how do search engines decide which websites get to be placed at the top? While the topic is one of mystery and debate, [...]
Most Online Searches are for Services, not Products
According to a recent study1, most local consumers are searching online for services (40%) rather than products (23%). That’s both good and bad news for dentists, attorneys, plumbers, beauty salons—or any other business that provides personal or professional services. Good [...]
Helping our Heroes Launch Careers in their Hometown
The American Hometown Heroes initiative was founded by a coalition of Independent Yellow Pages publishers to help returning military service men and women start a local business and become successful within their community. […]
81% of Americans Still Watch Live TV
Who watches live TV any more? Apparently, nearly all of us. A newly-released study revealed that the vast majority of Americans are still watching live TV. Here’s how it breaks down by age: […]
78% of Mobile Consumers Make a Purchase
A new study revealed that 78 percent of consumers who search for a local business on their smartphone end up making a purchase—often within the same day or hour. […]
How Do I Get to the Top of the Search Engines?
Everything’s better at the top, isn’t it? You’re above the clouds, the sun shining on your face. Life’s great when you reach the top. Especially the top of Google. It’s the Holy Grail of online marketing—a mythical quest only a [...]
The One Thing You Don’t Know About Running Your Business
The following is an excerpt from Sensible Small Business Advertising. In preparation for starting a business, a mechanic learns how to repair cars. A doctor spends a lot of time and money getting an education and serving time as an [...]
Five Questions to Ask Yourself before Building a Website
Whether you create it yourself or have one professionally designed, here are five key questions to ask yourself before building a website. […]
What Is Search Engine Optimization (SEO)?
Search engine optimization or SEO is the process of getting traffic from the organic or natural listings on search engines. […]
If It’s on the Internet, It’s Free to Use, Right?
Many people have the idea that everything on the Internet is public domain and free for the taking. In reality, nothing could be further from the truth. […]
Why Video is Vital to Your Real Estate Online Marketing
Incorporating video into your real estate online marketing can help drive more traffic to your website. That’s because videos are over 50 times more likely to appear on page one of the search results. What’s more, numerous studies have shown [...]
6 Tips for Creating an Effective Website
Creating an effective website isn’t rocket science. So whether you plan on building it yourself, or having one professionally-designed, here are 6 Tips to a More Effective Website. […]
