The Three Smartest Ways to Find Mortgage Buying Prospects

When you’re a mortgage broker, finding your next buyer can be tricky. Countless guides promise to have a formula that will help you find more mortgage buying prospects and land more mortgage sales. But if you want a smarter way to find your next sale, here are three classic techniques you need to use.

Buy a Leads List

As we’ve mentioned in other articles, buying leads is an art form in and of itself. In order to build your best possible list of mortgage buying customers, you need to know what you’re looking for.

What demographics do you want to hit? Do you want to try leads that have already been contacted by other companies? How much money do you want to spend? Finding the answers to these questions is a crucial starting point for buying a leads list that works best for your business. Once you have a solid idea of what type of leads you’ll need, you’ll need to find the right lead generating company to help you find them.

While determining the type of leads list you need for your business can be a lot of work, going through all these extra steps pays off in the long run. A tailored leads list has the highest ROI of any other type of referral. Plus, a tailored leads list is a great way to give your business a fresh start after a slump or a massive change.

Using Lead Generation software such as Haines Criss+CrossTM can be a major tool for finding new mortgage buying prospects and generating new business. 

Utilize Social Media Tools

Social media is one of the most effective ways to network, find potential clients, and reach the largest audience possible in order to grow your business. Whether your intent is to use social networks to reach a specific group of potential customers or just trying to reach as many people as possible who are searching for housing, social media can help. It’s a great tool that can give you countless options for finding and reaching out to potential mortgage buyers.

When it comes to using social media for business, you should take the time to develop a high-quality profile that attracts potential customers. A good profile lets you brag about your business, services, and expertise. You can post photos of houses that have closed thanks to you, and happy customers living in their dream homes. You can even add videos that give homeowners tips they need to know or good advice in looking for the best rates. 

Next, you can use social media to seek out potential customers. You can create a Facebook group to attract people interested in local real estate, realtor listings, and even garage sales. Using hashtags like #ColumbusOpenHouse or DMing past clients for referrals can also help you reach out to potential leads. When using social media as a tool for business, it is important to stay active across various social media platforms. By posting at least once a day, you will increase your chances of reaching a wider audience with your posts, and will allow current and potential customers to increase their chances of reaching you directly. 

Finally, you can use your social media profiles to drive traffic to your business’s website.  When making frequent posts or publishing updates, you can direct people to a sales funnel or your professional website. This will help them get more information while collecting info that will help you reach out to them.

Never Stop Promoting Yourself as an Expert

The truth is, the most effective way for any mortgage broker to find new clients is by networking. Taking every opportunity to promote yourself and your business goes by many names; you can call it pounding the pavement, networking, or building a brand. But it’s one of the oldest, and most effective, tricks in the book.

One of the best ways to network with like-minded professionals and potential clients is by using social media. By maintaining a professional image across various social media sites, engaging with existing and prospective clients, and posting frequent updates regarding business, you are able to reach a wide audience of prospective buyers in order to grow your business. While networking via social media is important, it is also crucial to promote yourself as an expert in real life. 

So, how do you begin doing this? The best way to get started is to tell everyone what you do for a living. You shouldn’t push them, try to launch into a hard sell, or force your qualifications down their throat. But you should make sure everyone you talk to — from your hairdresser to your grocery clerk – knows what you do. 

Then, you should never miss an opportunity to politely offer advice and give evidence of your expertise. Local events and networking functions are a great place to do this.

People are more likely to interact with mortgage professionals they know. By making yourself known, you can make an impression with a wider range of prospects. This can give you the edge in a market where every company on the block can provide your customers with the same great services. It can also help you cultivate strong connections with professionals that can help you directly — like appraisers, attorneys and accountants.

At Haines, our unique lead generation software has been trusted by real estate agents, insurance brokers, home improvement contractors, and government agencies for over 90 years. From generating real estate leads to helping mortgage brokers like yourself find new buyers, we are here to help. Contact us today to learn more.

To learn more about finding prospects and real estate tips along with some FREE scripts, check out our Guide on Cold-Calling Scripts & Tips for Real Estate Agents.