How to Get Clients in Real Estate and Grow Your Farm

Every successful realtor knows that the number one skill they must master is how to get clients in real estate. While your knowledge and formal education are important when dealing in the real estate industry, your business will only flourish when you leverage your network, word-of-mouth referrals, and positioning. 

Whether you’re a newcomer or a seasoned professional, the journey of learning how to acquire clients in real estate and expand your business is perpetual. Embracing this continuous learning process is key to staying relevant and thriving in this dynamic industry. 

We’re sharing the top tips for getting high-quality real estate clients while also growing your farm and stake in your area. 

What is Real Estate Farming?

Real estate farming is a term for when real estate professionals specialize in a certain area or neighborhood. They position themselves as the go-to agents for residents and homeowners in their jurisdiction. 

They become involved in the community and excel at networking with residents to get their name and services out there. 

One of the advantages of growing a real estate farm is becoming an expert in the area. They get to know the local businesses and changes happening in the community. Plus, they are always at the forefront of the area’s current real estate market.

For those residents who wish to sell their homes or homebuyers who want to move into the area, you are the expert in everything they need to know. 

How to Get Clients in Real Estate

Growing your real estate farm also means mastering how to get clients in real estate. They go hand-in-hand. Below are some fool-proof ways to network in a specific area and gain more clients for your real estate business.

Door Knocking

It’s a nice spring day, and you decide to take a walk and knock on some doors. While this may be seen as old-fashioned, it’s one of the most effective tactics for acquiring clients in real estate. 

Focus on a neighborhood you wish to farm and start knocking on doors to speak with homeowners. This is a simple, informal introduction letting people in the neighborhood know that you’re focusing on the area and are here to help when they wish to sell their homes. 

Meeting people face to face can leave a much more positive impact than emailing or cold calling. 

Direct Mail Marketing

Sending flyers or postcards is an effective way to promote services, property listings, and updates about the area’s real estate market. 

It’s a good idea to invest in a graphic designer or use templates on Canva to design your announcements for a professional and engaging look. 

To make your direct mail more successful, Haines provides an advanced search for real estate agents to help you target a neighborhood, houses over a certain size or certain age, or other searches that combine our 300+ data points. While you can export these addresses for direct mail efforts, you can also use these to fill your CRM or auto-dialer to contact these individuals in different ways.

Collaborate with Businesses

Collaborating with local businesses will help boost your status when focusing on one neighborhood or township. Whether you leave a flyer or business card in a local business or partner up with them for open houses and events, working with an already trusted neighborhood business puts you ahead of other real estate professionals. 

Host Informational Events

When acquiring new clients in real estate and becoming a name in a neighborhood, it is crucial to put yourself in front of the residents. Hosting informational events, such as homebuying or home selling workshops, or inviting mortgage lenders or appraisers to speak at an event, will build authority. 

This is one of the best ways to entice highly qualified leads as they are already interested in buying or selling and would like more information. When they see just how friendly, professional, and knowledgeable you are, they can’t resist signing with your services! 

Buy Qualified Leads

If you’re just starting out in your real estate business or simply need a boost in clients and contacts, you can always find your own qualified leads. 

Using platforms such as Haines, you can obtain contact information for high-quality leads in exactly what you’re looking for. Let us empower you to make informed decisions for client prospecting, identify future investment properties, target mailers for potential customers, and so much more. Business is all about having a conversation with the right people and the correct information. 

Get More Real Estate Clients with Haines

Are you ready for your real estate business to skyrocket as you get more clients and grow your farm?

Start by finding highly qualified leads with Haines. Choose your target filters and specific area, and we’ll do the rest! 

Request a live demo of our services to see how we can help you achieve success today!