When growing your real estate business, staying in contact with past clients and reconnecting with older contacts in your database is one of the most essential strategies you can use to succeed. As the real estate market continues to grow and evolve, it’s time for those in the industry to return to basics. Real estate professionals today can get so caught up in digital marketing strategies that eliminate face-to-face contact and real-life professional relationships, eliminating connections with clients that can help you stand out from your competitors. 

Getting back to basics can help you grow your real estate business. Here are a few of the best ways to make this happen. 

Use Familiar Strategies

Getting back to the basics when it comes to contacting former clients means making calls, knocking on doors, utilizing social media, and remembering to follow up with contacts. While numerous lead generation tactics can be advantageous when growing your business, utilizing basic strategies for reaching out to former clients can be the best way to stay in contact, maintain relationships, and increase the probability of working with a particular client in the future. 

Use the 5-5-4 Rule 

Tom Ferry’s 5-5-4 Rule is one of the easiest ways to ensure that the basic communication strategies you implement to improve your business are effective. This rule is simple; first, have 5 daily conversations about people in your database. Next, you should have five daily conversations with people you don’t know. This can include cold calls, expired or canceled listings or new colleagues you don’t know well. Finally, you should have four follow-up calls or conversations each day with former or potential clients with whom you have unfinished business. 

Invest Back Into Your Business

As the market shifts, taking the time to invest money back into your business is crucial. Setting up client appreciation events to reconnect with individuals in your database, hosting neighborhood and community events, organizing home selling seminars, and more are effective ways to maintain new buyer and listing opportunities. Be sure to invite members of your database to these events, as this is a great way to strengthen relationships and grow your real estate business long-term. No lead generation strategy is more beneficial than getting back to basics and strengthening relationships with those in your database. 

Combining basic strategies for connecting with clients with Haines’ groundbreaking lead generation software is the best way for you to maintain relationships with your database and grow your real estate business. Haines makes it easy for you to find and connect with relevant clients in your desired area, so maximizing efficiency and achieving success in your business is easier than ever! Contact us today to learn more about our software or to get a free demo. We can’t wait to hear from you!