Five Sure-Fire Traits of a Solar Installation Prospect
There’s no other way to say it…solar installation is going up! (up on roofs that is) People are realizing that it makes sense financially to pay upfront for solar energy capabilities than it is to continuously pay your energy bill. [...]
Six SEO Tips Real Estate Agents Absolutely Need
Real estate agents always juggle many tasks at once: gaining the trust of new clients, building a positive reputation and securing listings all take time and care. Give yourself an edge over your competition with these six tips on using search [...]
Five Myths about Mortgage Brokers You’ll Want to Know
Mortgage brokers are among some of the most misunderstood mortgage professionals. There is a lot of confusion from the public about what a broker actually does and under what circumstances someone would want to use a broker. Here are some [...]
The Five Repercussions of an Outdated Website
To conduct any form of business on the internet, you need a website. Of course, you can work from social media and e-commerce platforms, but if you’re serious about succeeding online, having your own business website is a must. [...]
The Five Reasons Expiring Homeowner Policy Holders Switch
When a homeowner signs up for an insurance policy, the insurance company’s relationship with that customer is only beginning. Signing an initial policy may lead to a lifetime of company loyalty–or, a less-than-satisfied customer may find a different provider after [...]
How New Homeowners Get Overwhelmed with Insurance
If you are in the business of homeowner’s insurance, you know how overwhelmed homeowners can feel as they shop for coverage of their property and its contents. […]
How to Get FSBO Listings in 4 Steps
On paper, FSBO leads should be a slam-dunk for real estate agents. After all, individuals who have listed their home “for sale by owner” (FSBO) clearly have a vested interest in selling their home –– and often selling it quickly [...]
What Metrics Should Business Owners Know?
They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to. […]
Essential Ingredients to an Effective Cold-Calling Script
In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own. […]
Why Your Social Media Isn’t Generating Real Estate Leads
Businesses use social media for many different objectives: creating brand awareness, engaging with their community, and, of course, generating real estate leads. But what do you do when your strategy isn’t working? It’s time to switch things up. Here are [...]
Infographic [Updated]: Why Mobile is Still Mission Critical
Here’s an infographic showing you why mobile is now still “mission critical.” […]
Your Website Is Not a “Marketing Channel”
In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong. […]
How Fast Should You Respond to a Sales Lead?
When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition. […]
How to Monetize Social Media as a Busy Solopreneur
Solopreneurs must work on multiple fronts to keep their businesses running. Discover how to monetize social media and drive more leads into your business. […]
How to Write an Effective Cold-Calling Script
There’s a lot of bad advice on the internet. Like this example of a cold-calling script. […]
