Retargeting is a way to bring visitors back to your website once they’ve left without taking action. […]

You like to eat, right? That wasn’t a rhetorical question. On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much. For many [...]

When you’re looking to use social media to find new leads for your business, it’s important to pay attention to which social media platform (or platforms) you use. Time is valuable, so you only want to spend it on the platforms [...]

To kick start his ridesharing idea that ultimately became Uber, Travis Kalanick picked up the phone and started to cold call limousine companies. Today, Uber is valued at $51 billion. […]

Marketing postcards can be an effective way to encourage former clients to keep you in mind when they need your services and help establish your brand with potential customers. […]

All businesses must fight for more customers and greater market share. And on the web, whoever provides the best experience wins. […]

Google continues to make changes that affect how mobile websites appear in the search results. Its latest change—dubbed Mobilegeddon 2.0—goes live this month. Here’s what that means for your small business website. […]

In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too. […]

I used to believe that if you broadened your reach as a company and obtained as many new clients as possible, it meant that business was good. But that isn’t necessarily the case. You can’t be everything to everyone. [...]

I’ve written before on the topic of direct mail, specifically about how it’s not a dying product like many people assume. Our roots at Haines and Company are in direct mail—still a thriving part of our business model. Yet disruptive [...]

We’re excited to kick off 2016 with improvements to Haines Criss+Cross Plus v4i Real Estate – our online marketing tool. We’ve added cell phone numbers and email addresses to our searchable database of residences and businesses. […]

Current customers are the most precious resource any company can have. Besides the revenue they generate, good customers can yield a myriad of marketing advantages. […]