How to Prepare for the next Wave of Sweeping Changes
I’ve written before on the topic of direct mail, specifically about how it’s not a dying product like many people assume. Our roots at Haines and Company are in direct mail—still a thriving part of our business model. Yet disruptive [...]
Cell Phones and Email Addresses Added to Haines v4i
We’re excited to kick off 2016 with improvements to Haines Criss+Cross Plus v4i Real Estate – our online marketing tool. We’ve added cell phone numbers and email addresses to our searchable database of residences and businesses. […]
How to Use Your Current Customers as a Marketing Advantage
Current customers are the most precious resource any company can have. Besides the revenue they generate, good customers can yield a myriad of marketing advantages. […]
Need More Roofing Leads? Follow These Steps
For roofers, the process of finding roofing leads is comparable to other industries. You must identify your target audience, determine how your prospects make buying decisions, and present a compelling case for them to trust your roofing expertise. The rest [...]
Off-The-Wall Lists That Target the Right Prospects
Over the last 20-plus years, I have helped compile and broker different types of data. […]
Why Real Estate Agents Shouldn’t Wait to Market to Millennials
As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many resources, but deciding which prospects to target should be the first important step in your marketing strategy. Right now there is [...]
How to Put the Criss Cross Directory to Work for Your Business
You will find that your marketing time and budget will be streamlined with the Haines Criss + Cross Directory. […]
4 Ways Haines Can Help Financial Institutions Find Leads
Finance, banking, and wealth management firms are like any other companies. They need to continuously find new customers. The finance industry has a disadvantage because its target customers are among the oldest of any market. […]
Four Ways to Get Your Postcard Immediately Read
Direct mail, junk mail, bills, invitations—all of these can clutter a mailbox. Here are four steps that get your postcard immediately read. […]
How to Capitalize on Current Clients
How do you make the most of your current clients? I’m sure you’ve heard the phrase, “getting a foot in the door” — a simple and easily executed tactic, not to mention a logical one. […]
How Do I Know if My List is Accurate?
Ever spent money on a list that never produced? Here are some tips to tell if your list is accurate or not. […]
What is a Typical Customer for an HVAC Company?
A typical customer for an HVAC company is a homeowner sitting in the sweltering heat and humidity, unable to get his air conditioner to work on a 90-degree day in July. […]
Increase Your Business with Non-Owner Occupied Properties
What are Non-Owner Occupied Properties? A property that is not occupied by the purchaser or owner of that property is a non-owner occupied property. […]
Four Proven Ways Insurance Agents Can Find More Leads
Looking for new ways to find qualified leads? Here are four ideas you can put in practice immediately. […]
Furniture Store Marketing: Why Consider a Multi-Channel Strategy
As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your store, you need a multi-channel approach. […]
