How to Put the Criss Cross Directory to Work for Your Business
You will find that your marketing time and budget will be streamlined with the Haines Criss + Cross Directory. […]
4 Ways Haines Can Help Financial Institutions Find Leads
Finance, banking, and wealth management firms are like any other companies. They need to continuously find new customers. The finance industry has a disadvantage because its target customers are among the oldest of any market. […]
Four Ways to Get Your Postcard Immediately Read
Direct mail, junk mail, bills, invitations—all of these can clutter a mailbox. Here are four steps that get your postcard immediately read. […]
How to Capitalize on Current Clients
How do you make the most of your current clients? I’m sure you’ve heard the phrase, “getting a foot in the door” — a simple and easily executed tactic, not to mention a logical one. […]
How Do I Know if My List is Accurate?
Ever spent money on a list that never produced? Here are some tips to tell if your list is accurate or not. […]
What is a Typical Customer for an HVAC Company?
A typical customer for an HVAC company is a homeowner sitting in the sweltering heat and humidity, unable to get his air conditioner to work on a 90-degree day in July. […]
Increase Your Business with Non-Owner Occupied Properties
What are Non-Owner Occupied Properties? A property that is not occupied by the purchaser or owner of that property is a non-owner occupied property. […]
Four Proven Ways Insurance Agents Can Find More Leads
Looking for new ways to find qualified leads? Here are four ideas you can put in practice immediately. […]
Furniture Store Marketing: Why Consider a Multi-Channel Strategy
As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your store, you need a multi-channel approach. […]
What is the Origin of the Criss Cross Directory?
The term “Criss Cross” was coined prior to 1932 by W.L. Haines, founder of Haines & Company, Inc. It refers to a single cross-reference directory containing both addresses in sequence (arranged alphabetically by street within zip codes), and phone numbers [...]
Five Ways to Get Ahead as an Insurance Agent
Life as an insurance agent is hard. Everyone’s chasing the same prospects, trying to up-sell as many policies as possible, while at the same time trying to maintain their current client base. […]
Define Your Target Market for a Direct Mail Campaign
The starting point for any targeted marketing plan is to define your target audience. Then you can optimize a direct Not sure who’s your’s are? […]
