Is direct mail dead? Tired and past it’s prime in the new digital age? The simple answer is NO!! It is a critical communication channel which must be considered when building a marketing campaign. […]

It’s not facts that set you apart. It’s the emotional connection you make with your customers. Market to them! […]

Ever been the victim of a false, unjustified or spiteful review? Businesses now have more options than ever to challenge—and even remove—them. Learn about what you should do before challenging a negative review. […]

Yellow Pages just might be the comeback kid of 2015 Marketing company Vital recently reported the “surprising ROI” of a client’s Yellow Page campaign. According to author Chuck McMahon, “The results were literally amazing, blowing all of our KPIs out [...]

  Ever done a postcard mailing and felt you threw money away? Here are six must-try postcard marketing ideas that will improve your results: […]

April 21 is the day Google starts using “mobile-friendly” as a ranking signal. And this mobile armageddon could be disastrous for your business. […]

For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying. […]

Mobile searchers made 30 billion inbound sales calls to U.S. local businesses in 2013. […]

Having an “owner-verified” Google business listing helps your online visibility. It tells the search engines your business is legitimate. […]

If I found you in a roomful of attorneys, I’d surmise you were an attorney. If you and a team of contractors were remodeling my kitchen, I’d suspect you were a construction worker. Likewise with Google. When it finds you listed [...]

In my previous post, I talked about how Google is giving special treatment to mobile-friendly websites. Here’s how to tell if yours is mobile-friendly or not. […]

If your website doesn’t have Google’s “Mobile-Friendly” label, you could be losing customers. Here’s why. […]

In my previous article, I addressed 7 myths about Yellow Page advertising that are hindering your business. Now I’ll debunk the myth that Yellow Pages (or the entire print industry) is ruining the environment. […]

As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both. Which is why the misconceptions surrounding Yellow Page advertising are [...]