How Cozying up to the Competition Helps You be Found Online
If I found you in a roomful of attorneys, I’d surmise you were an attorney. If you and a team of contractors were remodeling my kitchen, I’d suspect you were a construction worker. Likewise with Google. When it finds you listed [...]
Why You Need a Mobile-Friendly Website
In my previous post, I talked about how Google is giving special treatment to mobile-friendly websites. Here’s how to tell if yours is mobile-friendly or not. […]
Has Your Website Earned Google’s “Mobile-Friendly” Label?
If your website doesn’t have Google’s “Mobile-Friendly” label, you could be losing customers. Here’s why. […]
Yellow Pages is Destroying the Environment
In my previous article, I addressed 7 myths about Yellow Page advertising that are hindering your business. Now I’ll debunk the myth that Yellow Pages (or the entire print industry) is ruining the environment. […]
7 Myths about Yellow Page Advertising that Hurt Your Business
As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both. Which is why the misconceptions surrounding Yellow Page advertising are [...]
The Best Way to Acquire New Customers
In a recent poll, over one thousand local business owners ranked word-of-mouth referrals (64%) and social media (18%) as the most effective ways they acquire new customers. […]
Consumers Use Smartphones to Make Purchase Decisions
A recent study had revealed the ugly truth: Consumers use their smartphones to decide what to buy and where to buy it. […]
How to Accept Credit Card Payments Online
Want to accept credit card payments online? You’ll need an Internet merchant account and a payment gateway account. […]
Are You Ready for Smart Watch Search Marketing?
You’ve heard of the smartphone. Get ready for the smartwatch. It’s all part of the latest trend—wearable tech. And according to Forbes, it will change your business. […]
United Way Day of Caring
On September 12, Haines & Company employees participated in the United Way of Greater Stark County’s Day of Caring. More than 1,000 volunteers worked on 66 projects at 50 different agencies throughout the community. The Haines team put up a [...]
Does Yellow Page Advertising Work for Pizza Shops?
As a local search marketing company, we advocate a marketing approach that includes print, Internet and mobile. That’s because consumers use a combination of Yellow Pages (74%) and search engines (76%) to find local businesses. (2012 Local Media Tracking Study, [...]
What are Digital Natives & How Will They Affect the Future of Mail?
Digital Natives, people born after 1980, are now the largest generational group in the United States. For them, communicating and conducting transactions online is embedded in every part of everyday life. […]
How to Convert Mobile Searchers into Buyers
In my last article, I gave you two reasons why your business can’t afford to ignore local-mobile search. Here’s how to convert mobile searchers into buyers. […]
Two Reasons Why Your Business Can’t Ignore Mobile Search
Here are two reasons why your business can no longer afford to ignore the growing local-mobile search tend. […]
Why You Need a Professional to Write Your Website Copy
Have a leaky drain, you call a plumber. Trouble with termites? Find a pest control company in the Yellow Pages. Need medicine for a nagging cough? Go see a doctor. So why would you write your own website copy? [...]