Five of the Best Real Estate Lead Sources
Finding the best real estate lead sources is everything in real estate. They’re the key to your future sales, future prospects, and the longevity of your career. You’ve gone through leads lists and spreadsheets, trying to find anything that might [...]
New Features Now Available with Haines V4i
Whether you’re a real estate agent, insurance broker, mortgage lender, or home improvement contractor, Haines Criss+Cross Plus Real Estate V4i gives you the tools you need to build your business. Now we have two new features to help you find [...]
How to Choose the Best Real Estate Marketing Provider
As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust for your lead generation in real estate? […]
Is Direct Mail Still Relevant in Today’s Digital World?
Is direct mail still relevant in the digital age? Absolutely. When done right, direct mail averages a 15-17% return on investment. Even better, the average response rate for direct mail is 3.7% with an in-house list and 1% when mailing new [...]
Mortgage Lenders and Marketing to Multi-Generation Borrowers
For the first time in history, there are three generations to market to in the consumer lending landscape – and they all use different media for shopping and buying. […]
Is It Time for a Website Redesign?
Your web address is the focal point of your marketing, sales, and branding efforts. But it can only work when your site’s design is the best it can be. Bad website design can taint your promotional efforts, drive away customers, and [...]
Mortgage Lenders – Why You Should be Blogging
2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an [...]
New Prospects for Mortgage Refinancing
As a mortgage professional, you know how important it is to find new groups of leads. What if there was a game-changing group of leads who were already looking for your expertise? […]
Valuable Leads and Tools for Mortgage Brokers
As a mortgage broker, you know how important it is to have new leads. Can you honestly say that you always have access to the kind of high-quality leads that can grow your business? If you’re like most mortgage brokers, [...]
Top 5 Affordable Video Editing Programs
After proving to be so effective, video marketing is set to remain at the center of most digital marketers’ inbound strategies for the foreseeable future. According to the Aberdeen Group, video content generates 41% more traffic from search engines. Also, [...]
How to Cultivate Positive Reviews for Your Business
Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get. […]
Does Yellow Page Advertising Work for Attorneys?
We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found. [...]
