Why Buy Leads When You Can Generate Your Own Lead Lists?

In today’s competitive business landscape, the age-old question persists: Should you buy leads or generate your own? While purchasing pre-made lead lists might seem like a quick fix, smart business owners, sales managers, and marketing managers are discovering that creating their own targeted lead lists delivers far superior results and long-term value.

The Hidden Costs of Choosing to Buy Leads

When you buy leads, you’re essentially paying for someone else’s research, which can oftentimes be outdated, generic, and shared with your competitors. These purchased lists typically lack the specificity your business needs to connect with genuinely interested prospects. Moreover, when you buy leads repeatedly, costs accumulate quickly without guaranteeing quality or exclusivity.

Why Self-Generated Lists Outperform

The fundamental difference lies in control and customization. Instead of settling for whatever list you buy leads from and trusting the filters from whoever is selling you the list, generating your own allows you to target exactly who you want to reach. For over 90 years, Haines has understood this principle, offering a wide array of data that then helps businesses create precise, actionable lead lists rather than encouraging them to simply buy leads from generic sources.

For Business Owners: Instead of allocating budget to buy leads periodically, invest in tools that generate leads continuously. Haines’ solutions pay for themselves by providing unlimited access to current, targeted data. As our data updates, the lists that you pull will change.

For Sales Teams: Your team’s success depends on lead quality. When you buy leads, you can’t control data freshness or accuracy. Self-generated lists ensure your salespeople contact genuine prospects with current information.

For Marketing Teams: Campaign ROI improves dramatically when you target specific demographics rather than broad lists you buy leads from. Haines’ detailed property and consumer data enables precise audience segmentation for higher conversion rates.

Haines Criss Cross: The Ultimate Prospecting Tool

Haines Criss+Cross is designed to be the ultimate prospecting tool, helping your business generate more leads that you filter down to a targeted audience. It is designed to build customized lists that can be uploaded directly into an auto-dialer or CRM, targeted around a recent jobsite, or used to run marketing campaigns to targeted prospects.

Criss Cross by Haines enables you to:

• Build customized lists that integrate with your existing CRM
• Target using 300+ searchable datapoints from property ownership, mortgage status, credit score, income, and consumer behavior 
• Access comprehensive homeowner data, including contact information and financial indicators
• Create radius searches around successful job sites or target neighborhoods

Haines Property Connect: Property Data That Matters

Haines Property Connect can help you grow your business by utilizing extensive property data, allowing users to make informed decisions for client prospecting, identify future investment properties, target mailers to potential customers, and much more. Unlike when you buy leads from generic providers, Property Connect offers:

• Preview current and historical mortgage information for informed outreach
• Run custom comparable reports to understand property values
• Visualize data with maps and easy-to-read displays
• Target new movers as recent as 30 days from sale dates
• Target absentee owners of multi-unit properties and single-family homes

This level of detail and the ability to pull lists as you see fit makes Property Connect more efficient, more targeted, and more economical. 

Making the Switch

The decision to stop relying on purchased lead lists and start generating your own represents a strategic shift toward sustainable growth. With Haines Property Connect and Criss Cross, you gain access to comprehensive property and homeowner databases that update regularly, ensuring your outreach efforts target the most current and relevant prospects.

Your business deserves better than generic lists! Instead of continuing to buy leads that offer questionable quality and limited customization, invest in solutions that put lead generation control directly in your hands. Schedule a demo with Haines today to discover how our proven systems can transform your prospecting efforts and drive sustainable business growth.