From PRWeb:

Haines Publishing, Inc., producers and distributors of the Haines telephone directories in central Ohio and western New York, has changed its name to Haines Local Search.

North Canton, OH (PRWEB) January 08, 2014

“With our expanded line of products, we feel Haines Local Search truly represents our brand and our future,” says Terry Pacelli, Vice President. “Haines has always been about connecting buyers and sellers, and our comprehensive lineup of marketing products allows us to incorporate internet and mobile applications.”

In addition to producing and distributing nearly one million phone books annually throughout Ohio and New York, Haines Local Search will offer internet and mobile advertising solutions such as web design (including mobile websites), search engine optimization, pay-per-click advertising, social media marketing, call tracking, reputation monitoring, review generation and display advertising.

Research has indicated that an estimated 75% of a consumer’s spending happens within a 15-mile radius of his or her home. With this growing emphasis on capturing the local market, it is becoming imperative for small and medium-sized businesses to broaden and digitize their advertising efforts to keep pace with the changing marketplace, according to Pacelli.

“Now, with a single phone call to Haines Local Search, a business can receive a wide scope of marketing products and services, along with the ongoing support of a team of digital marketing professionals,” Pacelli said.

Haines serves the local marketing and advertising needs of 12,000 businesses nationwide. Haines is a subsidiary of North Canton, Ohio-based Haines & Company, producers of the popular Criss+Cross Directory since 1932. Haines & Company launched its Yellow Pages division in 1994.

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