By Haines|Published On: June 6, 2016|

Solopreneurs must work on multiple fronts to keep their businesses running. Discover how to monetize social media and drive more leads into your business.

That’s exactly why social media is a solopreneur’s best friend. You can build – and manage – a dynamic social media presence that drives leads to your business, without spending the whole day online.

Here’s how to monetize your social media and manage your account.

1. Start Small

You don’t have to be on every social network. Simply find out where your target audience hangs out and be there.

2. Leave a Great First Impression

You want to impress your visitors on their first visit. So make sure your business page and profile are up to date – and that includes all of your company’s contact information.

3. Show Your Face

Most big brands have logos, but as a solopreneur you should rely on your face. Feature your face in place of a logo, and be sure to share a lot of photos and videos of you and your business.

4. Be Active

You may not be able to maintain a 24/7 presence on social media, but you can’t afford to be silent. Try to spare just 10 minutes a day posting updates and engage your audience.

5. Make sure you’re on LinkedIn

LinkedIn gives you the platform to network with other professionals, promote your expertise, and generate leads.

Don’t lose sight of the real reason you’re using social media—to find leads. Download our social prospecting workbook for complete step-by-step instructions.

Want to find more leads outside of social media?

Haines Property Connect can help you grow your business by utilizing extensive property data, allowing users to make informed decisions for client prospecting, identify future investment properties, target mailers to potential customers, and much more.

We have a dedicated Customer Success team with sincere and beneficial support to assist with any and all questions you may have. Our directories are designed to be the ultimate prospecting tool to help businesses generate more leads.

If you have any questions, contact us today or schedule a free demo to learn more!

About the Author

Ashley Williams

Since 1932, Haines has been publishing the original Criss Cross directory. Now, instead of a giant book, we deliver the same great information in a digital format. We are a family-owned, certified women-owned business led by me as our first female, fourth-generation CEO. Our Criss+Cross Directory is nationally recognized for delivering essential residential and property data. We serve diverse clients — from government agencies to real estate professionals, mortgage companies, investors, contractors, and more