April 21 is the day Google starts using “mobile-friendly” as a ranking signal. And this mobile armageddon could be disastrous for your business.
Google uses certain factors to decide which websites get placed at the top of their search results page. Soon, one of those factors will be whether your website is “mobile-friendly” or not.
If your website isn’t mobile friendly, potential customers may not find you when searching on their on their mobile phones. According to Google:
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Don’t Lose Customers to “Mobile Friendly” Competitors
If your competition has beaten you to becoming mobile friendly, you may be losing customers and business without even realizing it. Here’s why:
- 78% of consumers who search for a local business on their smartphone end up making a purchase
- 61% will leave a non-mobile site for a competitor’s whose is
{{cta(‘ba433449-3839-45a2-9da9-3e32ac3de022’)}}
What Should You Do?
Test your website on Google’s Mobile-Friendly test page. If you see this, that’s not good:
Need a Mobile Website Fast?
Having a mobile friendly website is no longer a luxury. If you want to grow your business and reach more customers, call us at 800-255-5509. We’ll build you a mobile website that meets Google’s mobile-friendly guidelines—and have it up in 10 business days.
A mobile-friendly webite is just one aspect to being found online. Learn why you need the other six in our free ebook, How to be Found by Local Consumers.
{{cta(’28e6e571-9166-4084-9daa-a65747fc58f7′)}}