By |Published On: April 14, 2014|

Search engine optimization or SEO is the process of getting traffic from the organic or natural listings on search engines.

Organic search results

Unfortunately, most web searchers don’t click past the first two pages of search results. That means you need to appear as high in the search results as possible.

Landing on Page One of Google can mean a 1000-fold increase in website traffic, resulting in more sales, revenue and profit for your business.

SEO has been around more than a decade. Yet, the industry and its practices remain shrouded in mystery. Which is why you can pay a search engine optimization firm hundreds (or thousands) of dollars and a year later, find yourself wondering, did I just throw all my money away?

A basic understanding of search engine optimization can help you avoid that scenario.

While the technical aspects are complex, its concept is surprisingly simple. Here’s a video does as good a job of demystifying the topic as any.

Enjoy!



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About the Author

Ashley Williams

Since 1932, Haines has been publishing the original Criss Cross directory. Now, instead of a giant book, we deliver the same great information in a digital format. We are a family-owned, certified women-owned business led by me as our first female, fourth-generation CEO. Our Criss+Cross Directory is nationally recognized for delivering essential residential and property data. We serve diverse clients — from government agencies to real estate professionals, mortgage companies, investors, contractors, and more

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