Infographic [Updated]: Why Mobile is Still Mission Critical
Here’s an infographic showing you why mobile is now still “mission critical.” […]
Your Website Is Not a “Marketing Channel”
In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong. […]
How Fast Should You Respond to a Sales Lead?
When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition. […]
How to Monetize Social Media as a Busy Solopreneur
Solopreneurs must work on multiple fronts to keep their businesses running. Discover how to monetize social media and drive more leads into your business. […]
How to Write an Effective Cold-Calling Script
There’s a lot of bad advice on the internet. Like this example of a cold-calling script. […]
I’ve Been Retargeted
Retargeting is a way to bring visitors back to your website once they’ve left without taking action. […]
There Are Three Ways to Find and Keep a Customer
You like to eat, right? That wasn’t a rhetorical question. On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much. For many [...]
How to Choose the Best Social Media Platform for Your Business
When you’re looking to use social media to find new leads for your business, it’s important to pay attention to which social media platform (or platforms) you use. Time is valuable, so you only want to spend it on the platforms [...]
How a $51 Billion Startup Began with a Cold Call
To kick start his ridesharing idea that ultimately became Uber, Travis Kalanick picked up the phone and started to cold call limousine companies. Today, Uber is valued at $51 billion. […]
How Often Should You Send Postcards for the Best Response?
Marketing postcards can be an effective way to encourage former clients to keep you in mind when they need your services and help establish your brand with potential customers. […]
Five Proven Ways Insurance Agents Can Close More Sales
As insurance agents, your goal is probably to increase sales, regardless of the type of insurance that you sell. The good news is that there are multiple ways to do just that. Here are five of the best strategies to [...]
Your Competitor Is One Click Away
All businesses must fight for more customers and greater market share. And on the web, whoever provides the best experience wins. […]
Google’s Ongoing Quest to Make the Web More Mobile-Friendly
Google continues to make changes that affect how mobile websites appear in the search results. Its latest change—dubbed Mobilegeddon 2.0—goes live this month. Here’s what that means for your small business website. […]
How to Get Found By Local Consumers
In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too. […]
Why You Can’t Be Everything to Everyone
I used to believe that if you broadened your reach as a company and obtained as many new clients as possible, it meant that business was good. But that isn’t necessarily the case. You can’t be everything to everyone. [...]