In today’s advertising landscape, video marketing is king. Videos give brands a unique way to communicate their marketing messages directly to their client base. Studies show that 73% of people are more likely to buy a product or service after [...]

When a customer is interested in what you have to offer, it’s much easier to close a sale. This might sound obvious, but that’s why salespeople spend a lot of time and energy trying to [...]

We’ve already covered why you should interview lost customers. But did you know that interviewing happy customers is equally important? Polling your current customer base tells you what you’re doing right, helps you make improvements, and makes your customers feel [...]

In today’s digital world, every organization needs a website. This is especially true for small businesses and service providers. […]

Postcards can be beneficial to your marketing strategy. They tell your customers about upcoming deals, announce future promotions, and create brand awareness. Postcard marketing is one of the best strategies for increasing profitability and encouraging return customers. […]

We can learn more from our failures than our successes. That’s why talking to former customers and dead leads can be a blessing to your sales numbers. Examining why someone didn’t buy your product or service can be as telling [...]

Facebook advertising is getting tougher every day. As more marketers realize Facebook’s potential, the increased competition can easily turn winning ads into money wasters. You need to be smart, or even the low hanging fruits might end up in your [...]

It’s that time of the year! The holiday season has begun. As a business owner, you know that there isn’t a better time to make sales. […]

Some marketers believe that you need a certain count of keywords for your content to rank high on search engines. That couldn’t be further from the truth. […]